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#BTColumn – Tech’s answer to Barbados’ PSV woes

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By Steven Williams

The Public Sector Vehicle (PSV) service, a crucial part of our transportation industry, is confronting several challenges. These issues range from adherence to safety standards to compliance with established routes. For instance, the practice of ZR taxis using unauthorised shortcuts indicates a broader need for effective oversight in the sector. This situation highlights the anticipation for updated regulations in the PSV sector which are expected to bring about significant improvements.

The proposed Barbados Mass Transit Authority represents a key development in the evolution of Barbados’ transportation system. Its objective is to enhance stability and efficiency across public transport operations, which is currently overseen by the Barbados Transport Authority (BTA) in aspects such as permits and route scheduling. However, the sector’s needs are evolving towards a more centralised and comprehensive approach to regulation and oversight. The Mass Transit Authority is poised to address these needs, filling in regulatory gaps and boosting service quality. 

Central to this transformation is the integration of technology vital for addressing the challenges in the PSV sector efficiently.

One technological solution that is aligned with this initiative is GPS tracking and geofencing. This technology plays a crucial role in ensuring that drivers adhere to their designated routes, thereby improving route management and potentially impacting insurance costs. By demonstrating a commitment to responsible oversight, PSV operators could benefit from lower insurance premiums. This aligns with the Mass Transit Authority’s goal of improving the overall efficiency and reliability of public transport.

Another innovative approach that complements this goal involves the use of monitoring devices. These devices, capable of monitoring vehicle speeds and alerting owners when they exceed set thresholds, directly address the issue of speeding – a key concern in road safety. The implementation of such technology could lead to a reduction in accidents and infractions, contributing to lower insurance costs. These measures, collectively, represent a comprehensive strategy towards a safer, more efficient, and well-regulated PSV sector under the guidance of the proposed Mass Transit Authority.

Additionally, driver behaviour monitoring systems, employing advanced telematics, can offer valuable insights into driving patterns such as harsh braking, sharp turns, and rapid acceleration. This ongoing monitoring and feedback can cultivate safer driving habits, potentially leading to lower insurance premiums, a reward that insurers might offer for improved safety.

I envisage an integrated, data-centric reporting platform that would facilitate automated reporting of incidents, such as traffic violations. This data would be readily shared and accessible to all authorised stakeholders, including the police, insurance issuers, vehicle owners, and the Transport Authority. 

Such an integrated approach is set to significantly bolster road safety records in the PSV sector. Systems specifically designed to automatically report infractions ensure prompt accountability. By implementing these proactive measures, we can anticipate not only enhanced safety records but also a favourable impact on insurance costs, as safer roads generally result in fewer claims.

Lastly, let’s turn our focus to the passengers, who are the primary beneficiaries of the service. The Transport Authority should play a critical role in ensuring service quality within the PSV sector. This goal could be achieved by introducing a mobile app for passenger feedback. Such an app would enable passengers to rate drivers and provide feedback on their driving, fostering a culture of accountability and encouraging better driving habits. Empowering passengers in this way not only engages them directly but also generates valuable data. 

Positive feedback and high ratings could prove instrumental as evidence of safe driving practices, a significant aspect in negotiating insurance terms. This initiative effectively places passengers at the forefront of service improvement, actively involving them in the process of enhancing road safety and service quality.

So, what is the next step? I would like to think PSV owners and partners of the sector would embrace these technologies to ensure that they are not only complying with emerging regulations but also taking a proactive stance in improving road safety and operational efficiency. The integration of GPS tracking, driver behaviour monitoring systems, and passenger feedback apps represents a significant step forward in modernising the PSV sector. By adopting these technologies, PSV operators can demonstrate their commitment to safety and customer satisfaction, potentially leading to benefits like reduced insurance premiums and enhanced public trust. 

Ultimately, the success of these initiatives relies on the collaborative efforts of all stakeholders, including the government, technology providers, PSV operators, and the commuting public. Embracing these technological advancements is not just about compliance; it’s about moving towards a more sustainable and responsible future for public transportation in Barbados.

Steven Williams is the executive director of Sunisle Technology Solutions and the principal consultant at Data Privacy and Management Advisory Services. He is a former IT advisor to the Government’s Law Review Commission, focusing on the draft Cybercrime bill. He holds an MBA from the University of Durham and is certified as a chief information security officer by the EC Council and as a data protection officer by the Professional Evaluation and Certification Board (PECB). Steven can be reached at: Mobile: 246-233-0090 Email: steven@dataprivacy.bb



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