Red Advertising & Marketing once again topped the American Advertising Federation awards among the Barbadian Agencies with 7 ADDY Awards, more than all the other Barbadian agencies combined.
Within this were 3 Gold Awards, two of which were for The Ministry of Agriculture, Food and Nutritional Security, behind their campaign to educate farmers on how best to deal with Climate Change.
This initiative was spearheaded by veteran entertainer MacFingall though the radio campaign “Old MacFingall’s Farm”.
The Hon. Indar Weir, Minister of Agriculture, Food and Nutritional Security commented on the awards, “Who said information couldn’t be entertaining? Climate Change is a reality and is adversely affecting our critical agricultural sector and putting our farmer’s livelihoods at risk.
Red Advertising and the team at the Ministry delivered a campaign that drove home this message with humour and seriousness combined. Mac balanced this perfectly. This is also a signal that the Ministry of Agriculture, Food and Nutritional Security is committed to modern methods of communication as we seek to lead the re-invigoration and modernisation of the sector.
Well done to Red Advertising, we look forward to further cutting edge campaigns in the future!”
Addy awards were also won for Sagicor Life and The Norman Centre, the latter having won awards for 5 years straight!
Jevan Jutagir, Managing Director at Red added, “Every Year we win ADDY and Angel awards for work we do for clients.
The formats have moved to digital and social media away from TV and press, but a strong, strategic understanding of the consumer and brand always delivers better, focused creativity. We seem to understand this fundamental truth better than our competitors, and that is why we have won more awards for over 20 years!”
The ADDY awards is the creative award show of the American Advertising Federation (AAF) of which the Caribbean Advertising Federation (CAF) is a member. The awards are 3 tiered with local shows and awards which feed into regional shows (the CAF is part of the 4th District region which includes Florida, The Caribbean and Puerto Rico) which in turn feed into a National show.
Red Advertising & Marketing, operates across the Caribbean and is one of the Caribbean’s most creatively awarded agencies. Its contact is Jevan Jutagir 1-246-228-4000
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